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06/05/2013
Just one week after launch, the iPhone ad game VOLKSWAGEN 3D TOUAREG CHALLENGE reached the top ten in the iTunes charts with 1,000,000 downloads and has proven to be an effective marketing tool, with an average playing time of eight minutes, 3,500 test drive requests, and an average player age of 35.Volkswagen continues their successful mobile marketing strategy with Volkswagen Touareg Challenge. Over its first weekend, Volkswagen’s fourth iPhone ad game reached the top 10 in Germany, Austria, Switzerland, the USA, Canada, France, Italy, Portugal, the Netherlands, Russia, Poland, Japan, Korea, South Africa, Mexico, and numerous other countries and has already recorded 1,000,000 downloads after just one and a half weeks.




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