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  • BRAND INNOVATION

    The most successful brand innovations come from ideas that connect people.


    In order to help our clients out-innovate the competition, we draw on our vast marketing, technical and digital experience, as well as our inherent understanding of brands and culture.

    Innovation is increasingly being employed to create competitive advantages in all facets of business, and while innovations on their own are interesting, when inspired by a brand’s mission, values and uniqueness, they are capable of changing a business, an industry and a generation.

    At BLACKSTONE, we are passionate about the power of innovation and we believe that brands whose innovations are inspired by a truth about them, are brands destined to succeed.



  • STRATEGIC PLANNING

    Marketing can be as complex as it is creative, and many brands today are grappling to keep abreast of evolving channel and audience needs.


    Understanding which channels are best for your brand, and taking advantage of the opportunities that exist for tomorrow requires a strategy that is not only planned and considered, but also integrated. Your brand’s marketing activities need to seamlessly integrate with all other forms of marketing and communication. Which is why at BLACKSTONE we develop brand, communication and digital strategies in unison – applying our strong creative capabilities and expertise in the digital landscape across everything we do.

    We believe passionately that our integrated approach to strategic planning is the key to our clients’ success.
    BLACKSTONE have crafted successful online strategies for individual and corporate campaigns. We have specialist expertise in the following areas:

    •  Target audience research (market analysis, focus groups, interviews)
    •  Web analytics investigation•Competitor analysis
    •  Strategy development
    •  Concept creation
    •  Roadmap creation
    •  Implementation planning



  • MEDIA PLANNING

    We respect the needs of businesses as much as we respect the needs of their audience, we offer flexibility.


    BLACKSTONE employ continual optimization activity, which incorporates leanings from actual user behaviors to ensure campaigns are continually aligned to their objectives – with targeting, creative and bids adapted according to how your users react.

    Traditional approaches to media planning have fast become obsolete. Standard tactics involving scattergun ‘reach’, faceless ‘impressions’ and hopeful ‘awareness’ have finally been replaced with considered strategies that prioritize individual needs over segment generalizations.

    At BLACKSTONE, we pride ourselves on having never approached media planning like a traditional media agency. We greatly respect the intelligence and sophistication of today’s consumer, and our effectiveness is ensured through an intimate knowledge of those individuals within a brand’s target audience. And because at Blackstone we respect the needs of businesses as much as we respect the needs of their audience, we offer flexibility. Which means we can manage all of your media needs centrally or we can share our insights and recommendations with your incumbent media agency.

    BLACKSTONE offer specialist expertise in the following areas:

    •  Target audience definition
    •  Market analysis
    •  Strategy development
    •  Concept generation
    •  Implementation planning
    •  Ongoing effectiveness testing and optimization
    •  CPC bid management and optimization
    •  Media optimization



  • IDEATION

    BLACKSTONE believe great ideas are formed, not found.


    “Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration… shining down from heavens as a ray of grace. In reality, the imagination of the good artist or thinker produces continuously good, mediocre or bad things, but his judgment, trained and sharpened to a fine point, rejects, selects, connects… All great artists and thinkers are great workers, indefatigable not only in inventing, but also in rejecting, sifting, transforming, ordering.” - Nietzsche.

    More than 200 years on, this observation perhaps has even more gravitas than it did when it was written. As the world continues to change and grow in complexity the ability to generate truly original ideas has become even more difficult. Despite having what appears to be more tools at our disposal, the simple brilliance and clarity of a ‘great idea’ is often lost in the wash of new inputs that we are fed daily through the endless channels of media and technology.

    At BLACKSTONE we believe great ideas are formed, not found. We believe that with a sound strategic platform, a vigorous creative process and a multi-disciplinary team working together, we are able to develop truly great ideas and concepts that work in the complex landscape in which we now live. We love creating things that change the way people interact with their world – through technology, with brands and with each other. And our ongoing investment in research and development, open brainstorms and creative leadership allows us to think creatively as a group – leading us to greater strategic insights, bigger ideas and ultimately better brand experiences.

    We have proven skills in developing big ideas for:

    •  Multi-channel ad campaigns
    •  Interactive digital experiences
    •  Branded content
    •  Experiential activity
    •  Guerrilla and ambient marketing
    •  Social media
    •  Mobile apps
    •  Products



CREATIVE
  • Brand Innovation
  • Strategic Planning
  • Media Planning
  • Ideation
DIGITAL
  • Online Reputation
  • Social Media Marketing and Management
  • Mobile Marketing and CRM
  • Search Engine Optimisation (SEO/SEM)
  • Web Analytics
PRODUCT

  • Product Innovation
  • Technical Consultancy
  • User Experience Design
  • Graphic Design & Printing Materials

CONNECTED
  • Website Design & Development
  • Application Development
  • System Integration
  • Social Media Applications
  • ECommerce
PERSONAL INTERACTION
  • iPhone and Android Apps
  • iPAD (iOS) and Tablet Android Apps
  • iOS and Android Games
  • 3D/2D, Flash and Facebook Games
  • Mobile Websites

BROADCAST
  • Branded Content
  • Corporate Videos
  • Television Commercial
  • Infographics Videos
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